Colgate had troubles marketing in Spanish-speaking countries as their brand name translates to “Go hang yourself.”

Challenge

Colgate marketing was confronted with great difficulties in Spanish-speaking countries, because Colgate means “Go hang yourself” in Spanish, but it’s still very popular in South America.

Similar coincidence, Mitsubishi Pajero has to change its name to Montero, because pájaro is a very vulgar word: penis (vulgar).  

A Chinese auto … Read more

 

The park that hides below the desert

Abu Dhabi's New Park2

The United Arab Emirates is going to build an another amazing, costly and extravagant construction – a 125,000 square metre park with desert canopies. The designer Thomas Heatherwick abandoned the traditional park’s design that relies on expensive irrigation to water its grass, he uses cheapest … Read more