Marlboro once was pink


Marlboro is a brand of cigarette, which was created by Philip Morris in 1924. There is a romantic version that “MARLBORO” is the abbreviation for “Men Always Remember Love Because Of Romance Only”, as a matter of fact Marlboro was promoted as the lady cigarette in 1924, in order to touch ladies’ hearts the advertising slogan was “Mild As
May.” And the cigarette holder was pink, but from 1924 to 1950s, Marlboro was still remained in the shade. Until 1960s, Leo Burnett Worldwide built a new advertising image for Marlboro – an American cowboy. Leo Burnett created Marlboro country and “The Marlboro Man”, which was greatly welcomed and brought great wealth to Marlboro, led Marlboro become the best-selling cigarette brand in the word.

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