Floating Cinema

FLOATING CINEMA 1

The Archipelago Cinema is a floating cinema located on Yao Noi Island in Thailand, it is designed by architect Ole Scheeren, launched on the Rocks Yao Noi Festival. The whole cinema is composed of the big screen and the auditorium … Read more

 

Colgate had troubles marketing in Spanish-speaking countries as their brand name translates to “Go hang yourself.”

Challenge

Colgate marketing was confronted with great difficulties in Spanish-speaking countries, because Colgate means “Go hang yourself” in Spanish, but it’s still very popular in South America.

Similar coincidence, Mitsubishi Pajero has to change its name to Montero, because pájaro is Read more